Tuesday, July 22, 2008

Selling Your Vanilla Box

We all know that the real estate market is in a major slump. Nothing seems to make that grim point more real then when one takes a short drive through any neighborhood. For it is there we see, dotting the front yards of so many homes, a multitude of For Sale signs. But while looking at a sign in a front yard makes a tangible point of reference for what is happening with the sales of single family homes, what is taking place with regard to the condo market is sometimes harder to see. Because often there is no sign, it is easy to overlook the fact that there are many many condominiums for sale too.

In some ways selling a condo is harder then selling a single family home. First, it is not uncommon, especially in larger developments, for one condo in a building to be selling against another condo configured with the exact same floor plan, features and finishes. And, except for slight differences in the exterior façades, it is also not unusual to find one building full of condos to be pretty much the same as another building full of condos in the same neighborhood.

Sellers need to understand that with so many condos to choose from, they all start looking the same to the buyer.  In the buyer’s eye, without much distinguishing one from another, they become just another Vanilla Box.

While there are many configurations of the Vanilla Box, the typical Vanilla Box of today has the door in the rear, sliding patio doors to a balcony in the front, and a kitchen in the middle with stainless steel appliances, granite counter tops and an island that separates the kitchen space from the open dining/living room area. All are pretty much the same…floor to floor, building to building, neighborhood to neighborhood.

With so many condos being relatively the same, the chance for a sale is quite competitive. Plus, if you are a home seller that is currently living in a Vanilla Box, in a neighborhood that offers similarly priced NEWLY constructed Vanilla Boxes… keep in mind that a shiny new Box is much more appealing to a buyer, than a scuffed, scratched, and worn used Box.

Good news is that the hope for a sale of your Vanilla Box is not a lost cause… for either the independent owner trying to sell their unit, or for the builder trying to sell one or more units. Both, for different reasons, can benefit from hiring an EXPIRIENCED home stager.

Stagers will help individual seller trying to sell their unit in a number of ways. First, they will point out the problem areas that make a used home look used, and then offer low cost ideas and solutions that make the condo feel new. Next, while it is a fact that a furnished property is easier to sell then vacant; sellers need to understand that due to size constraints of the home (typically condos are more compact) furnishings in the condo needs to be set in a way that  they actually help the condo show and flow for touring… and a stager can help here too. Good staging is a balance between adding the right amount of visual appeal, without having the interior décor distract the seller’s eye from the property they are considering buying.

For the builder, a Stager can also be of great service. Who hasn’t been a bit surprised to experience a builder’s empty vanilla white unit after touring their lush and lovely model? For this reason large builders have for years had model properties for buyers to first tour. Today, the opportunity and benefit of having a model unit need not be a selling advantage reserved only for the larger builder. Smaller builders can hire a Stager who can provide low cost, yet beautifully designed staged-model solutions. PLUS, if the builder is selling multiple units in one building, should the staged unit sell, the staged model can be moved from one unit and re-set in the next. The added flexibility of a “rolling” model offers yet more flavor and appeal to the Vanilla Box.

So yes, without a doubt this is a tough market, especially for condo owners. But properties are selling. Fortunately, builders and owners of Vanilla Boxes can change the flavor of their offering from FOR SALE to SOLD… with the help of a Home Stager.

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Alex said...

Hey, this is Alex from Arizona, I really like your real estate site. You know, last year I also had a website and I was also interested in getting sales and increasing my website revenue, this is kind of off the subject, but I just came across a company called Hot Search Marketing on a different blog: http://rateyourinternetmarketing.blogspot.com.

Have you heard about them? They're supposed to offer free seo and ppc management services and only charge for leads. I think this is awesome, and if it's true, I think you should check out their site at: http://www.hothelpsyousell.com.

Anyway, keep up the good writing and if you do try them out, shoot me an email or just write a post review about them.

I'll be coming back to your blog


Jim Johnson CRS said...

I enjoy following your blog! The Bend Oregon real estate market continues to be slow. It looks like a good time to buy in your market.

Brazil property said...

Thanks for the post.
Staging is good work to attract buyers toward single family homes or condo's. And it result in better sales.

Love for staging, it's an art and fun too.

You have maintained excellent blog about real estate.

RV Dealer said...

hey guys , i need to know more about staging.

Real estate jim said...

As a Realtor who often sells condos in Columbus, OH, I know the value of distinguishing similar layouts/floor plans from one another with the help of a stager or staging service. In total agreement with this blog, I can't say enough in favor of professional staging in the sale of a condo.

New Jersey Real Estate said...

YOur bolg is very nice. I have really learnt a lot from this blog thanks

Front Real Estate Oceanfront Beach said...

People sometimes ask me how I have so much time to blog. First of all, it doesn’t take me very long to write a blog post. Secondly, writing a blog post sometimes keeps me from biting my nails or eating something fattening while waiting for docs to come in :)

Captiva Home Design said...

Great article on staging...thanks for the idea share. It was really a big help. I learn from it.


Inchirieri apartamente said...

"We all know that the real estate market is in a major slump. Nothing seems to make that grim point more real then when one takes a short drive through any neighborhood."

Nice man,very nice!I like very much the way you say it!

McRealton said...

The real estate market is in a real slump. This is due to the fact because of economic recession the prices have plummeted! You have a wonderful website which promotes real estate business! This company helps people to buy and sell US property. People can sell any type of property here. Also lot of foreclosure homes are available which can be bought at a discount price! People who have invested in this company are happy because of high profits earned!

M3reogroup said...

Investing in a residential real estate is a wiser choice. The value of the real estate is increasing day by day as population continues to rise. The need for housing is inevitably continue to rise. homesare available for purchase individually or in bulk at deep discounts, with an average discount of 60 to 80% off the market price.

Anonymous said...

Hi Craig,

I see that you are still using an untrue situation on your blog. I guess that desperate measures are some times needed to promote your business.

I hope business picks up for you so that you don't have to make others your subjects.